Sunday, 12 August 2012

Food for thought: When sexiness stops being sexy

Here is a link to an article I was reading recently which brings to light a lot of the issues we have discussed about representation. Provides one opinion on the question "where did these girls learn to dress like this"?


To quote the writer: " I can't help thinking that some of the more multi-dimensional heroines have been replaced by one giant Kardashian/Jersey Shore/video chick/Hilton/Victoria's Secret mush.
There doesn't seem to be any celebration of diversity, just a whole lot of glorification of waxed/tanned/augmented homogenisation."

So in the media driven world that we exist in today.. there is a 'trend' taking over.
Firstly, infamous people are becoming famous for no reason, they are being coined 'heroes' and providing inspiration to young teenage girls. 
Marketers pay big bucks for these 'heroes' to endorse their products (that support their representation in the media) and the marketers make big bucks as a result.
Who's pockets does that money end up back in?

..... Think about it :)



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